ITSAAU

Discover the garment you
won't want to take off

VIEW STORE

Made with premium Pima cotton
—pure, breathable softness

VIEW STORE

Pressure-free support, no underwire
or tight elastic

VIEW STORE

So soft you forget
you're wearing it

VIEW STORE

ITSAAU

Bralettes

Luna

$260.000 COP

S S

M M

L L

Black Black

Mocha Mocha

ITSAAU

Bralettes Reversible

Celestina

$260.000 COP

S S

M M

L L

XL XL

2XL 2XL

Reversible Reversible

ITSAAU

Bralettes Reversible

Eva

$260.000 COP

S S

M M

L L

Reversible Reversible

ITSAAU

Best Sellers Bralettes Reversible

Paloma

$260.000 COP

S S

M M

L L

XL XL

2XL 2XL

Reversible Reversible

ITSAAU

Reversible Sports Bras

Adora

$260.000 COP

S S

M M

L L

Reversible Reversible

1shayne_58_11zon_b8ae557f 1075 4a9d baec 2e0b81029e52

ITSAAU

Best Sellers Dual Wear Reversible Sports Bras

Shayne

$260.000 COP

S S

M M

L L

XL XL

Reversible Reversible

1skye_66_11zon_dd1f2f60 9244 4691 b04c c33f3419f8e1

ITSAAU

Tank Tops

Skye

$320.000 COP

S S

M M

L L

Black Black

ITSAAU

Best Sellers Dual Wear Tank Tops

Angelle

$320.000 COP

S S

M M

L L

XL XL

Black Black

Mocha Mocha

ITSAAU

Tank Tops

Amanda

$320.000 COP

S S

M M

L L

Black Black

Mocha Mocha

ITSAAU

Best Sellers Bodysuits Dual Wear

Raquel

$380.000 COP

S S

M M

L L

XL XL

2XL 2XL

Black Black

Mocha Mocha

1malka_d00645f9 6c22 4c3f b208 470e57da86c7

ITSAAU

Bodysuits

Malka

$390.000 COP

S S

M M

L L

Black Black

Mocha Mocha

ITSAAU

Bodysuits

Anita

$380.000 COP

S S

M M

L L

XL XL

Black Black

ITSAAU

Bottoms

Cheeky

$130.000 COP

S S

M M

L L

XL XL

Black Black

Mocha Mocha

ITSAAU

Bottoms

Boy Shorts

$240.000 COP

S S

M M

L L

Black Black

1highwaist_33_11zon_1a86e8cb 137d 4bd1 b537 4c3df75d49b7

ITSAAU

Bottoms

High Waist

$130.000 COP

S S

M M

L L

XL XL

Black Black

Mocha Mocha

ITSAAU

Bottoms

Thong

$130.000 COP

S S

M M

L L

XL XL

Black Black

Mocha Mocha

20% off

Add to Cart

Example Product Title

$19.99

$29.99

20% off

Add to Cart

Example Product Title

$19.99

$29.99

20% off

Add to Cart

Example Product Title

$19.99

$29.99

20% off

Add to Cart

Example Product Title

$19.99

$29.99

It all begins with a simple question:

ITSIUU is not fast fashion. It's a choice of quality. We offer premium garments made to be durable, functional, essential, and timeless. Our Pima cotton is exceptionally soft, breathable, antibacterial, and gentle on your skin. Each piece feels like a second skin.

Dressing comfortably is a form of self-love

ITSIUU invites you to listen to your body; if something feels uncomfortable, your body is trying to tell you something. We believe every woman deserves to live without restrictions; to inhabit her body with respect and awareness, without negotiating her well-being. There's nothing sexier than feeling comfortable, which is why we created a different way to dress: freer, more natural, more you.

Choose quality

ITSIUU is not fast fashion. It's a choice of quality. We are premium garments made to be durable, functional, essential, and timeless. Our Pima cotton is exceptionally soft, breathable, antibacterial, and gentle on your skin. Each piece feels like a second skin.

DISCOVER OUR STYLES
Dual Wear

Change the side, change the neckline: high-neck or deep-V, two styles in one essential.

View styles

DISCOVER OUR STYLES
Reversible

Carefully designed to give you two looks in one. Choose between two colors.

View styles

BEST SELLERS

ITSAAU

Best Sellers Bodysuits Dual Wear

Raquel

$380.000 COP

S S

M M

L L

XL XL

2XL 2XL

Black Black

Mocha Mocha

ITSAAU

Best Sellers Dual Wear Tank Tops

Angelle

$320.000 COP

S S

M M

L L

XL XL

Black Black

Mocha Mocha

ITSAAU

Best Sellers Bralettes Reversible

Paloma

$260.000 COP

S S

M M

L L

XL XL

2XL 2XL

Reversible Reversible

ITSAAU

Best Sellers Dual Wear Reversible Sports Bras

Shayne

$260.000 COP

S S

M M

L L

XL XL

Reversible Reversible

Testimonials

Ever since I started using your underwear, I've noticed a huge difference. The Pima cotton is incredibly soft, comfortable, and gentle on the skin, making every day feel much more comfortable.

Sandra Celix

I love Itsiuu because it's the closest I've come to feeling like Itsmee.

Valentina Weiser

But it's not just the quality of the materials; their designs are modern, feminine, and created to provide the perfect fit without sacrificing comfort.

Sandra Celix

Definitely, after discovering ITSIUU, I couldn't go back to using another brand. When you find a garment that makes you feel so good, you simply don't want to change it.

Sandra Celix

My ITSIUU bodysuit is my favorite piece of clothing right now; I feel beautiful, slim, the fabric is delightful, and it goes with everything.

Ana María Londoño

I think being naked is the most comfortable state there is.

Valentina Weiser

The bra is so integrated that my breasts barely notice it; and the soft organic cotton allows my skin to breathe freely.

Valentina Weiser

I love the nakedness of Itsiuu's designs, especially the bodysuits.

Valentina Weiser

There are garments that simply become a part of your life, and for me ITSIUU is one of them.

Sandra Celix

I love the color range, the cut, or rather, it's the perfect garment.

Ana María Londoño

Thank you, ITSIUU, for transforming comfort into an everyday experience!

Sandra Celix

Since I started using your underwear, I've noticed a huge difference. The Pima cotton is incredibly soft, comfortable, and gentle on the skin, making every day feel much more comfortable.

Sandra Celix

I love Itsiuu because it's the closest I've come to feeling like Itsmee.

Valentina Weiser

ITSIUU

Our Story

Our Fabric

Discover the garment you
won't want to take off

Made with premium Pima cotton
—pure, breathable softness

Pressure-free support, no underwire
or tight elastic